The sports industry first used the term “game changer,” to refer to someone or something that changed the outcome of a game.
Since then, the term has been used to describe a host of other scenarios, including business where game changers are seen as visionaries that alter the way something is done, thought about or made, according to Investopedia.
Franchising has its own set of game changers that tackle a problem or service in a way no one had ever thought of before. From robotic lawn care to disaster restoration and mobile blind repair and sales, the greatest game changers on the planet today, according to Dan Sullivan, founder of The Strategic Coach Inc., are entrepreneurs.
Matt Myatt, leadership advisor and author of “Hacking Leadership” and “Leadership Matters,” has a six-step process for finding and implementing game changers, which he calls SMARTS.
The best games changers, he said, are Simple, and provide a Meaningful solution to a need or problem. They are Actionable, meaning thoughts can easily be turned into purpose. Game changers are Relational, using existing relationships and creating new ones. They are Transformational, causing change, and finally, are Scalable, building upon themselves.
One game changer in the eco-friendly franchise building sector is Green Homes Australia, the only builder in Australia to have received certification from the International Standards Organization for design and construction of energy efficient homes. Every home they build is no more expensive than a standard design. The homes have less impact on the planet, as well as the pockets of consumers.
The demand for healthy, wholesome foods isn’t going away any day soon, and the franchise industry has followed suit.
La Rosa Chicken & Grill, a self-described modern world eatery that stays true to Old World traditions, built on that trend by offering all-natural, preservative free, non-hormone-injected and MSG-free roasted- and grilled-chicken, and side dishes made fresh daily from fresh vegetables. La Rosa offers healthy, home-cooked food – a unique offering in a country with ever-growing obesity levels.
Whether you seek to develop a game-changing franchise from scratch or just own one, I believe there are personal game changers that can also alter your life and your family’s life for the better.
If you travel extensively for your current job, for example, a game changer for you would be owning a business that would allow you to attend the school plays or basketball games that you’ve been missing.
What if you want to keep your current job but want a side business that allows you to save for your retirement or college for your kids? Owning a franchise could be that game changer for you.
But you have to get into the game to change it. Are you ready to play?