Alex Trebek, the host of Jeopardy, once said: “We are all experts in our own little niches.” 

When it comes to buying a franchise, franchise brokers or consultants are the experts, helping potential candidates buy a franchise. Having an advisor in your corner can improve the chances for success.

Unfortunately, not all brokers are created equal. There are brokers out there who’ll represent any franchisor willing to pay them a buck. So, it’s up to you to investigate a broker’s references to make sure their experience and reputation check out.

The key to finding the perfect franchise is complicated. Franchise brokers use all their industry experience to go through the options to find what works best for you.

The Franchise King Joel Libava compares franchise brokers to matchmakers. “Franchise brokers match people that are looking into becoming franchise owners with franchise opportunities that seem like they’d be a good fit,” he said.

Franchise brokers or consultants receive their income from the franchise companies.

I’m a Certified Franchise Executive – the International Franchise Association’s designation for top professionals in the field. I’m also a member in good standing of the International Franchise Professionals Group (IFPG) and Franchise Broker’s Association (FBA).

I will spend countless hours with you before I even start suggesting franchises. I want to know more about your motivations and goals and want you to thoroughly understand the pros and cons of franchise ownership.

Next, I’ll suggest you read and fill out “The Franchising Workbook,” my book that takes you through the franchising process. Key content includes: focusing on your end goal, reviewing finances, discovering your strengths, weaknesses and goals and why you should choose a consultant.

I’ll lead you through Franchise Disclosure Documents, where you’ll discover all you need to know about the franchises you’re interested in. And, in the end, we’ll find the perfect pick for you. What a great match!


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