“Ghosting,” Really? Can we all grow up?

Have you ever heard of or experienced “ghosting?” I have and let me tell you, it’s no fun.

Ghosting is the practice of suddenly ending all contact with someone without explanation. It happens in dating. It happens in business.

Here’s my issue: A new client contacts me. We have several conversations where I share a lot of my time and valuable information about franchising. We’re getting along great, then POOF! They disappear.

They don’t answer my calls. They don’t reply to emails. Besides being puzzled and yes hurt – I take what I do seriously, so I’m always wondering – what happened – was it me or was it them? Did fear get the most of them, or did I ask the wrong questions?

I’m not a salesperson – I’m their consultant. If I chase them don’t I become a cheesy salesperson? That’s definitely not me!

As a consultant, the help I offer to my clients is free. So, it makes me feel disrespected and a bit used when someone disappears. I know people change their minds, but it’s only common courtesy to let me know with a quick call or email. I was there to help you when you asked, the least you can do is tell me what’s up.

Let’s all act as the professionals we are, shall we?

Rant over.


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