II recently spent 6 days down in Florida at 2 franchise conferences. Not just any type of convention as no investors/would be franchisees were invited.  These were events for industry professionals where franchise brands and consultants “speed date” and network. Specific portions of time are set to focus on the bullet points of business models so consultants can absorb high quantities of important data and reaffirm assumptions.

Why do I attend? This is a fantastic opportunity for me to learn about new brands or simply reacquaint myself with details about brands that I already know. I am always open to learning and building relationships with franchise insiders. This is one of the best ways I can tap into the “inner workings” and serve those that I work with honestly and with integrity!

The real reason to attend? It continues to help my matching process. The main purpose of Integrity Franchise Group is to help potential franchise candidates find strong business models that fit their skill set. The key to success in franchising lies in the franchisee’s ability to execute the business model. The simple question “Who makes the best franchisees (owners) in your brand?” may sound like a softball question, but there are deep truths that lie in those answers. Of course there are common themes… motivated… not afraid to roll up their sleeves.. etc.  Importantly, though, I listen for the transferable skills they seek.

I know these sound like buzzwords to throw around, but investing in a franchise is MUCH more than just mailing in a check and expecting success:

  • Franchisors want to align themselves with the best possible candidates to drive the business model.
  • Would be owners should want to look for models where their skills and background will be advantageous to their future.
  • You don’t necessarily need “industry” experience, but those soft management or sales skills are usually differentiators

Not sure what sort of business owner you’d make or WHAT your transferable soft skills are? Take this assessment! CLICK HERE

ConnectMe is a science-based behavioral matching process.  This behavioral science assessment has been used for 20+ years to connect ideal franchisee profiles for many companies. It’s one tool we use at Integrity Franchise group to match franchise models with your particular soft skills. You get a copy of the results, too, so you can give some thought to your future, based on the skills you’ve acquired in your past!